Malteries Soufflet inaugurates its first malt house on the African continent
The InVivo group is strengthening the barley-malt sector in Ethiopia to meet the needs of a booming market
12
May | 2022
Pôle Bakery
Research & Development - Marketing
Pôle Bakery Soufflet pools the R&D and marketing expertise and methods of the Group's wheat-flour-bread sector (Moulins Soufflet, AIT Ingredients, Neuhauser) and is responsible for managing the development and distribution strategies for new products, as well as the communication plans for brands and product ranges.
Pôle Bakery Soufflet promotes the Group’s know-how and expertise at agri-food fairs in France and abroad.
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Our actualities
Neuhauser's Tout Choco range sets out to conquer Europe
A real innovation, the Tout Choco range of Viennese pastries has made a promising start in Europe.
14
April | 2022
AIT Ingredients establishes its presence in Cameroon
The Cameroonian team ensures the technical assistance and the commercial representation of AIT in Central Africa.
06
April | 2022
Pôle Bakery Soufflet in figures
Pôle Bakery Soufflet in figures
Updated on january 30, 2019
Our challenges
To develop innovative products and product advantages through an understanding of consumer expectations, close customer relationships and market responsiveness.
To optimise the sector's value chain: wheat, flour, ingredients, finished bakery products.
The strengths
of Pôle Bakery Soufflet
The strengths
of Pôle Bakery Soufflet
A specialisation-based organisation of business line functions and expertise.
An R&D centre of expertise, with effective pilot projects and sensory analysis tools.
A Marketing and Research hub designed to understand and anticipate consumer expectations.