Pôle Bakery

Research & Development - Marketing

Pôle Bakery Soufflet pools the R&D and marketing expertise and methods of the Group's wheat-flour-bread sector (Moulins Soufflet, AIT Ingredients, Neuhauser) and is responsible for managing the development and distribution strategies for new products, as well as the communication plans for brands and product ranges.

Pôle Bakery Soufflet promotes the Group’s know-how and expertise at agri-food fairs in France and abroad.

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Our actualities

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Agriculture

Wheat supply chain

Consistency of yields and flours with the Mélange Moulins Soufflet

The Mélange Moulins Soufflet (MMS), a ready-to-sow blend of 5 varieties of wheat, is favoured by the farmers. The result of the work of Moulins Soufflet and Soufflet Agriculture, this innovative process is a first in France in the wheat sector. The...

06 November | 2018

Wheat supply chain

Milling

Moulins Soufflet develops its tracked sectors and launches Baguépi Farine Responsable

400 farmers committed with Soufflet for a flour which combines quality, traceability and environmental protection.

02 February | 2018

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Pôle Bakery Soufflet in figures

Updated on january 30, 2019

R&D and Marketing experts

300

Projects per year (at least)

R&D departments

Marketing hubs

2 000

Consumers questioned (at least)

Our challenges

To develop innovative products and product advantages through an understanding of consumer expectations, close customer relationships and market responsiveness.
To optimise the sector's value chain: wheat, flour, ingredients, finished bakery products.

The strengths

of Pôle Bakery Soufflet

A specialisation-based organisation of business line functions and expertise.

An R&D centre of expertise, with effective pilot projects and sensory analysis tools.

A Marketing and Research hub designed to understand and anticipate consumer expectations.