The InVivo group is strengthening the barley-malt sector in Ethiopia to meet the needs of a booming market
Research & Development - Marketing
Pôle Bakery Soufflet pools the R&D and marketing expertise and methods of the Group's wheat-flour-bread sector (Moulins Soufflet, AIT Ingredients, Neuhauser) and is responsible for managing the development and distribution strategies for new products, as well as the communication plans for brands and product ranges.
Pôle Bakery Soufflet promotes the Group’s know-how and expertise at agri-food fairs in France and abroad.
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A real innovation, the Tout Choco range of Viennese pastries has made a promising start in Europe.
The Cameroonian team ensures the technical assistance and the commercial representation of AIT in Central Africa.
Pôle Bakery Soufflet in figures
To develop innovative products and product advantages through an understanding of consumer expectations, close customer relationships and market responsiveness.
To optimise the sector's value chain: wheat, flour, ingredients, finished bakery products.
of Pôle Bakery Soufflet
A specialisation-based organisation of business line functions and expertise.
An R&D centre of expertise, with effective pilot projects and sensory analysis tools.
A Marketing and Research hub designed to understand and anticipate consumer expectations.