Soufflet Vigne’s new brand name for Gardens and Horticulture reveals its identity
and brings out its first catalogue. A new range of fertiliser sees the light of day.

Tuesday 10 April 2012 – The new Soufflet Vigne Gardens and Horticulture catalogue has just come out, under the name Le Souffle Vert (The Green Wind), that will now be the standard-bearer for the Company’s Gardens business.

For some years now, Soufflet Vigne, the Soufflet Group’s Vine subsidiary, has been growing its Gardens business in several of France’s major geographic areas - Ile de France, Aquitaine and Poitou-Charentes, Provence/Alps/Côte d’Azur, Rhone Alps, Burgundy and Champagne.
Its expertise is now acknowledged, the timely advice given by its technical sales staff is welcomed and the Company offers its customers in horticulture, nurseries, landscaping, local authorities and sports grounds a very wide range of products, which has unquestionably become the most complete on the market.

An outstanding brand for Gardens and Horticulture businesses
The impetus has lead Soufflet Vigne to create the Le Souffle Vert brand and launch a new catalogue with a very complete selection of its best products, presented in ten chapters: Equipment and Tools, Landscaping, Planting, Substrates and composts, Mulching, Fertilisers and top dressings, Seeds, Personal Safety Equipment and help with Best User Practices, Plant Protection Products and Biocides, and Maintenance of Aquatic Areas.
The catalogue has a large number of articles about the environment, and focuses on products that save time, save money or that the Company recommends for their effectiveness.

A new approach to fertilisers
In the same line of thinking, the Company has created a new range of fertilisers under the Nutrivert brand name, all detailed in the catalogue.

The protein complex of natural origin is especially high in major and secondary fertilising components, and in ions that can be easily assimilated by plants. In addition, it contains 31 trace elements, an abundance of amino acids (eight of them essential for all living organisms) and numerous vitamins necessary for the correct balance of various vital functions, which form a concentrate highly favourable to plant development, the plant’s defences and to the microbial life of the soil.

With its Le Soufflet Vert activity, new catalogue and new Nutrivert fertiliser range, Soufflet Vigne is continuing its development in Gardens and Horticulture, with the daily goal of providing answers to sustainable development issues and above all to provide new solutions in terms of products and services to help and support players on the market.

For more information : www.lesoufflevert.fr

Press Contact

Thierry BERGER
Head of Marketing and External Communications
Tel. : +33 (0)6 8281 3872